Traditional telecom service providers now face competition from Internet players who have developed conversational services, such as VoIP and IM, based on the Internet and Web 2.0 applications.
Traditional telecom service providers now face competition from Internet players who have developed conversational services, such as VoIP and IM, based on the Internet and Web 2.0 applications. mSwitch offers IMS-based solutions that can be configured to address the unique needs of each service provider as they deal with the changing competitive landscape and the latest communications trends.
The mSwitch End-to-End IMS Solution answers this threat by letting service providers offer interpersonal communication (using web, multimedia, messaging and conversational services), user-experience continuity across devices and networks, instant access anywhere and self-service personalization, and by delivering blended lifestyle services to consumers and enterprise users.
The rapid rise of IP and Web 2.0 technologies has, in many ways, lowered the barriers to market entry for organizations that want to compete with traditional telecommunications providers. As a result, a growing number of service providers now must consider companies such as Google and Yahoo as significant competitors for consumer and business-subscriber revenues. You are under intense pressure to rapidly move away from rigid network infrastructures and service delivery platforms. At some point in the future, these environments will be replaced by a standard, open and more flexible IP network infrastructure that can accommodate:
• Multiple traffic types: voice, data, video
• A variety of access types: wired and wireless
• Various Quality of Service (QoS) performance requirements
• A variety of new and emerging business models
mSwitch Distributed IMS configuration
The mSwitch Distributed IMS configuration of the solution consists of a modular set of network elements mapping to the 3GPP IMS standard functional entities, each of which can be scaled independently. The solution itself can be scaled to massive proportions, and yet still allows you to focus on solving your specific business needs through flexible deployment options.
Increasingly, today’s users want personalized text, data, voice and video anywhere, anytime, on any device. The mSwitch user-centric approach allows you to offer the services you customers are looking for — adding value to the end customer and new revenue opportunities for you. By focusing on the overall user experience rather than the specific technology or individual products to be offered, the mSwitch End-to-End IMS Solution can be customized to ensure the right fit for interpersonal communications, user-experience continuity across devices and networks, instant access anywhere and self-service personalization.
Phased network transformation
mSwitch offers a modular approach to implementing Internet communications. You can start your network transformation by deploying a subset of the solution focused on solving your immediate needs, then phase in any of the other building blocks in any order if and when it makes sense for your business.